What is Lalela Scarf’s brand story?
Lalela Scarf is a South African luxury brand built to sustain our non-profit, Lalela, which provides educational arts for at-risk youth to spark creative thinking and awaken the entrepreneurial spirit. Each of the items in our line features a piece of artwork from one of the learners in our programmes. The hangtag has the story about the artist behind the artwork. A large percentage of our proceeds go back to benefit Lalela, making our brand a sustainable cycle of life-changing art.
What is the brand’s values?
The give-back component is the most important part of our brand and our greatest value, we are not just a fashion brand, we are a brand fighting to make a difference in the world by sharing the lifechanging power of art.
Describe Lalela Scarf’s latest collection.
Our latest collection centres around themes of peace and what it means to be a strong African woman. This latest collection features pieces of artwork from our Female Empowerment curriculum as well as a collaboration between Lalela and TedWomen where learners were challenged to create images that represent what being bold and beautiful meant to them. Over and over again, we saw the notion of peace being represented in artworks surrounding the theme of what it means to be a woman and to be bold. Thus, we decided to include artworks from other curricula around peace to build on this concept that is clearly at the front of the mind for our learners. This collection reflects the connection our learners drew between strength and peace, femininity and boldness, and the powerful role of women in African culture. Click here to shop!
How would you describe the brand’s aesthetic?
One of our favourite things about Lalela Scarf is that our aesthetic is ever-changing. Each of our pieces features artwork from Lalela learners, thus, the artwork determines the aesthetic of the brand. Often times, our seasonal aesthetic includes pieces from a few different curricula. We believe this is part of what makes Lalela Scarf so special and why there is truly something for shoppers of every style!
Comment on Lalela Scarf’s sustainable practices?
In 2018, we removed all plastic from our packaging and instead package each of our pieces in reusable fabric bags. Beyond this, we use our fabric and leather scraps to create bandanas and luggage tags, bringing us closer to our zero waste goals. We feel that the most important sustainable aspect of our brand is that it financially helps to support our arts programs. Furthermore, each design featured on a Lalela product stems directly from a piece of artwork created in one of our Lalela classrooms, allowing the incredible and imaginative works of our students to travel the world.
It is a sustainable cycle of life-changing art.
Where do you see Lalela Scarf in the future? Our dream for Lalela Scarf is that it grows to the point that the proceeds entirely fund Lalela. While right now we help contribute to the cost of the programmes, it is our dream to fully support Lalela from the sale of the Lalela Scarf pieces. Click here to find out more!